Datum Labs Helps Edit Suits Co. Centralize Marketing Data for Enhanced Revenue Insights

About the Company—Edit Suits Co.: A Custom Tailoring Service

Edit Suits Co. is a custom tailoring company based in London and has branches in Singapore. They offer custom suits, shirts, chinos, and outerwear. Being an online service provider, their revenue is generated via organic and paid search which include Facebook, Instagram, Google Ads, etc. So, their online marketing activities are crucial in getting orders and generating revenue.

The Challenge—Unstructured Data and Inconsistent Tracking

Edit Suits data analytics were unstructured, and data was not properly organized. This led to several tracking issues such as redundant data, unstructured and unorganized data, and unmodelled data. Their data is generated from various sources and have difficulty analyzing their marketing spent and revenue generation due to the wide spread of data. They wanted to centralize their data in a single dashboard report.

Key challenges included:

• Data Redundancy and Fragmentation: Multiple data sources resulted in duplicated and unorganized data, making it difficult to maintain accurate reporting and analysis.
• Inconsistent Tracking: Due to unstructured data, Edit Suits Co. faced issues in tracking their marketing spend, customer acquisition efforts, and revenue performance.
• Lack of Centralized Reporting: Without a centralized system, it was challenging to get a comprehensive view of the effectiveness of their marketing campaigns across branches in London and Singapore.

The Solution—Centralized Dashboard for Marketing and Revenue Data

Datum Labs enables the company to track all the required data and metrics in multiple pages of detailed dashboard reports. The solution includes: Connect all data sources at a single point.Remove duplicated, correct naming conventions, Improve data granularity, and other data cleaning essential steps. Designed dashboard reports to illustrate their E-Commerce performance, effectiveness of Customer acquisition, advertising platforms, Incoming bookings, orders, sales revenue  and all marketing campaigns across all the branches located in different cities of London and Singapore.

Tech Stack

The Result—Streamlined Marketing Data and Performance Tracking

Datum Labs successfully developed centralized dashboard reports that allowed Edit Suits Co. to track and analyze key metrics related to their marketing efforts and revenue generation. The project led to several significant outcomes:

• Improved Data Consistency: By centralizing and cleaning data, Edit Suits Co. was able to maintain consistent and accurate reporting across all branches.
• Enhanced Performance Tracking: The dashboard provided real-time insights into the cost and effectiveness of their marketing campaigns, enabling more informed decision-making.
• Cross-Branch Visibility: With data now consolidated from all locations, Edit Suits Co. could easily track the performance of marketing activities in both London and Singapore.

Datum Labs: Empowering Edit Suits Co. to Optimize Marketing and Drive Revenue

Through our centralized data solution, Datum Labs enabled Edit Suits Co. to streamline their marketing data management and gain deeper insights into their advertising efforts and revenue generation. With enhanced visibility across their branches and improved data accuracy, Edit Suits Co. is better equipped to optimize its marketing strategies and continue delivering exceptional customer experiences.