New Engen Automated Marketing Analytics for Smarter Decisions
New Engen is a marketing agency specializing in performance marketing across multiple digital channels. They empower brands with innovative strategies, advanced technology, and data-driven insights to maximize marketing efficiency and business growth.
The Challenge is to Replace Manual Reporting with an Automated Solution
New Engen wanted to create custom reports in Looker Studio that align with their client’s unique needs while optimizing performance and cost. Their manual reporting processes were time-consuming and made it difficult to provide real-time insights. They needed a solution that could:
- Automate reporting for efficiency and accuracy
- Improve data visualization and transparency
- Deliver insights that drive marketing performance
We Built a Scalable, Automated Reporting System
To meet these goals, we developed an end-to-end data analytics and visualization framework that replaced manual processes with automated, real-time dashboards.
1. Place Data Together in One Place
New Engen relied on data from multiple sources, including:
- E-commerce: Shopify
- Advertising:Meta Ads, Google Ads, Microsoft Ads, TikTok Ads, Snapchat Ads, Pinterest Ads
- Analytics: Google Analytics
- CRM & Customer Data: Various CRM-based platforms
We integrated all these data sources using Adverity for data extraction, BigQuery for storage, and DBT for transformation, ensuring a structured, reliable data pipeline.
2. Created Custom Dashboards for Actionable Insights
Built a suite of Looker Studio dashboards, hosted in New Engen’s Lift platform, to give teams and clients real-time access to critical metrics.
- Marketing Overview Dashboard – A high-level snapshot of marketing spending, revenue, and ROAS across all platforms.
- Platform-Specific Dashboards – Detailed breakdowns for each ad platform, providing drill-down insights into performance.
- Custom Client Dashboards – Personalized reports customized to specific client needs, tracking ROI and marketing success.
3. Tracked the Right KPIs for Better Decisions
We worked closely with New Engen to define a custom KPI framework that directly linked marketing efforts to business outcomes.
- Acquisition Metrics: Conversions, Conversion rates, Cost per acquisition
- Revenue Metrics: Return on ad spend (ROAS), average order value, total revenue
- Website Performance: Traffic insights from Google Analytics to measure visitor behavior and engagement
Data-Driven Results That Transformed Decision-Making and Performance
- Automated Reports Saved Hours: Manual reporting was replaced with real-time dashboards, significantly reducing workload.
- Full Transparency for Clients: Custom dashboards gave clients a clear view of their marketing performance, improving collaboration and trust.
- Optimized Marketing Spend: With data-driven insights, New Engen could make smarter decisions on budget allocation and campaign strategies.
- Scalable & Future-Ready: The system is designed to grow with New Engen, adapting to new data sources and evolving marketing needs.
From Data Complexity to Clarity and Growth
With our automated reporting solution, New Engen now operates with greater efficiency, transparency, and strategic insight. By replacing manual processes with a scalable analytics framework, they can make faster, smarter decisions that drive real business impact.
At Datum Labs, we specialize in transforming data into a competitive advantage. Want to streamline your analytics and make smarter decisions? Let’s make it happen!
.svg)
%20(1).webp)
