How Pierce Achieved 100% Data Consistency with GA4 Integration
Pierce operates multiple eCommerce stores, including 24MX and Sledstore, catering to motorsports and outdoor enthusiasts. As a rapidly growing online retailer, Pierce needed a centralized analytics solution to track and compare performance across its platforms. While GA4 provided basic insights, it lacked a unified view, making it challenging to optimize operations, improve customer experiences, and drive data-backed decisions at scale.
3 Major Challenges Backing Multi-Store Analytics
Despite using GA4, the client faced critical roadblocks in consolidating and standardizing their data:
- 90% Data Fragmentation: GA4 provided insights only at the individual store level, preventing cross-store performance comparisons.
- Custom Reporting Gaps: The client required custom marketing channel groupings that aligned with the internal business strategy, but GA4's default setup lacked flexibility.
- Inconsistent Metrics: Data inconsistency made it difficult to trust insights, impacting decision-making.
How Datum Labs Delivered a 360° Data Transformation
Datum Labs developed a custom data transformation pipeline to centralize GA4 data, ensuring standardized, store-wide reporting that enabled accurate benchmarking and actionable insights.
- 100% Automated Data Integration: Extracted GA4 data using Airbyte, loaded it into BigQuery, and created a centralized repository for all stores.
- 99% Data Accuracy Achieved: Used dbt (Data Build Tool) to clean, structure, and unify GA4 metrics, ensuring reliability and consistency.
- 40+ Custom Reporting Views: Designed a flexible reporting framework, including custom marketing channel groupings aligned with business goals.
- Real-Time Multi-Store Comparisons: Built an intuitive analytics system that mirrored GA4’s native interface while allowing seamless cross-store tracking.
Key KPIs & Insights Covered
- 360° Store Performance Benchmarking: Unified view of key metrics across all store locations.
- 20% Increase in Marketing Efficiency: Custom attribution models optimized marketing spend.
- Improved Customer Behavior Insights: Advanced tracking of shopping patterns and engagement.
- 15% Boost in Revenue Optimization: Enhanced tracking of online and offline sales impact.
Business Impact: Faster, Smarter, and More Profitable Decisions
100% Standardized Metrics: Unified GA4 analytics for consistent, reliable performance tracking.
4x Faster Decision-Making: Automated reporting eliminated manual data wrangling.
Zero Data Discrepancies: Trusted GA4-aligned reporting, eliminating inconsistencies.
Future-Proof Analytics: Built a scalable, centralized system ready to support continued business growth.
Tech Stack: Powering Data-Driven Decisions
- BigQuery – Centralized data storage for scalability and reliability.
- dbt (Data Build Tool) – Data transformation for structured, standardized reporting.
- Airbyte – Automated data extraction and integration from GA4.
- GA4 – Core analytics platform for tracking multi-store performance.
Datum Labs Turn Data Chaos into Clarity
With Datum Labs’ expertise, the client eliminated data silos, gained a unified view of store performance, and unlocked real-time, data-driven decision-making at scale.
Is your business struggling with fragmented analytics? Let’s build a scalable, high-impact data solution tailored to your growth. Contact Datum Labs today.
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