How Datum Labs helped Taj Company Ltd. unify data

‍About the company‍

Taj Company Ltd. is a leader in the creation of religious products, with a deep-rooted commitment to Islamic traditions. Their signature product, the Holy Quran, is a true masterpiece, showcasing incredible calligraphy and artistry that harmonizes the sacred words of the Quran with visual elegance. Each Quran is carefully handcrafted, reflecting their persistent dedication to precision.

Beyond the Holy Quran, Taj Company Ltd. offers a diverse selection of religious items, including Islamic artwork, prayer rugs, prayer beads, Islamic books, and more. To ensure that everyone finds something that speaks to their faith and personal preferences, their collection has been carefully created to accommodate a wide range of tastes and spiritual needs.

At the heart of Taj Company Ltd. is a commitment to authenticity, quality, and spirituality. Their team of talented designers work passionately to produce goods that uplift and inspire, assisting clients in strengthening their ties to their faith and discovering spiritual fulfillment.

The Challenge—Centralizing Disparate Data Sources for Enhanced E-Commerce Performance

Taj Company Ltd. faced significant challenges in managing and analyzing their sales and digital marketing data, which was scattered across multiple platforms. With sales data, Facebook ads, and Google ads each residing in separate systems, it was difficult to obtain a comprehensive view of the company's overall performance. This fragmentation interfered with their ability to make informed decisions, optimize marketing strategies, and accurately measure the effectiveness of their campaigns.

Key challenges included:

• Data Fragmentation: Sales data and digital marketing data from Facebook Ads and Google Ads were stored in isolated platforms, making it difficult to get a holistic view of performance.
• Inefficient Analysis: The lack of centralized data required manual efforts to compile and analyze, leading to delays and potential inaccuracies in reporting.
• Difficulty in Measuring ROI: The scattered nature of the data made it challenging to accurately track the return on investment (ROI) for marketing campaigns and identify areas for improvement.
• Strained Resources: Manual data consolidation and analysis consumed valuable time and resources, diverting focus from strategic activities.‍

Tech Stack

Data Integration

The Solution—Unifying Data, Unlocking Insights.

To address the challenges faced by Taj Company Ltd. in centralizing their disparate data sources, a scalable solution was implemented. This solution seamlessly integrated data from various platforms, enabling the company to gain a comprehensive perspective of their sales and marketing performance.

Key Aspects of the Solution:

• Automated Data Collection: Data from different sources was automatically gathered and stored in BigQuery and Postgres SQL.
• Centralized Data Storage: All data was kept in one place for easy access and accuracy.
• Visual Data Insights: Dashboards showed important sales and marketing information.
• Customer Journey Tracking: Followed how customers found the website and what pages they visited.
• Better business decisions: Improved decision-making based on clear data.

The solution empowered them to better understand customer behavior, improve website performance, and maximize the return on marketing investments.

Datum Labs: The Right Partner for Taj Company Ltd.

Datum Labs brought a deep expertise in data integration and visualization, making us the ideal partner for Taj Company Ltd. Our ability to effortlessly connect multiple data sources and create tailored, insightful dashboards empowered Taj Company Ltd. to gain a comprehensive understanding of their sales and marketing efforts. By focusing on key business metrics and customer behavior, we provided them with actionable insights that drove better decision-making, and improved overall performance. Our commitment to delivering customized, scalable solutions ensured that Taj Company Ltd. could trust their data and focus on what matters most—growing their business.